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We are a generation of polarities, bouncing between contrasts.
We are humans and machines.
We are self-aware and surrounding-ignorant.
We make decisions based on objective data and subjective emotions.
We fracture knowledge by the domain but want things to magically work together.
We seek the truth that matches our biased bubbles.
We are the most connected digitally and the most lonely really.
We preach inclusion by isolating others.
We want to be heard, but we don’t always listen.
Radical is trendy, but we are hungry for harmony.
Where does it leave us?
In uncertainty. In constant change. In constant newness.
In content that heavily depends on the context.
In “custom”, “adaptable”, “holistic” and simply “human”. Thus, any trend is about never-ending change, allowing change, and adapting to change.
“Uncertainty is the only certainty there is,” - “The State of UX in 2023” by UX Collective
There is a lot of noise around metaverse, AR, VR, and social media. The technology is too bulky. The vision is flawed. The products keep failing… Is it where we should place our attention? Isn’t it an everlasting game for technology: to play catch-up with our desires?
It is. A better question is: what purpose will it serve? Building identity and environments.
“We are what we eat.”
"You are the product of your environment."
“We are the average of five people that surround us.”
We build our identities by crafting a bubble around us: our physical space, our digital presence, our network of connections, and the information we consume.
We build our own worlds to exist in with a value, criteria for truth, and a story to believe in. What used to be the domain of communities and tribes is now a question of our selection.
Do we still sit at the campfire sharing stories? We do. Online. Making fire of another non-conforming opinion.
We are no longer tied to the geographical location of our social circles. We can select who we belong to. We can filter and decide. We are the average of five people that we choose to surround ourselves with.
We build those bubbles because we are exhausted with information. We are hungry for truth, yet the truth is no longer a currency of integrity. It’s veracity: we seek facts that match the system we build for ourselves and the story surround ourselves with.
Physical, digital, VR, AR… It doesn’t matter as long as they give us instruments to build our individual environment.
Self-awareness.
Self-development.
Self-care.
Self-evaluation.
Self-regulation.
Self-reflection.
What have we not done to ourselves to make sense of ourselves?
Re-evaluation is a result of a massive event breaking the rhythm of everyday life. Apple Computer was such an event. Advancement in physics was one. A virus going on a world tour was another. AI is the current one.
We are re-evaluating work, intelligence, mind, and what it means to us.
A job needs to be meaningful. A relationship has to mean something. A place has to have a meaning. A brand has to carry a meaning. What is this meaning for each of us?
Historically it was artists, scientists, and philosophers who searched for that meaning. However, this time around everyone is toying with it.
“Why am I doing what I’m doing?”
And anyone can act on it.
Expertise is no longer chosen, it is crafted. And more people get tools to carve their own path.
From “those who can’t do - teach” to “those who want to improve - teach”.
We learn in order to improve and we teach to understand the possessed knowledge better.
Learning is about taking charge of your path. It’s an instrument to craft meaning.
Knowledge allows us to develop our career paths, relationships, identities, and expertise instead of choosing from a list of available ones.
You can be a generalist by the origin of the knowledge, not the output of your experience. You can specialize by application, not only by skills.
Why do companies try to keep the talent? Because employees possess knowledge. Letting them go means losing it.
Within the economy of knowledge, whatever is in your head - skills, experience, information, reflections, insights, assumptions, biases - is value. The mind mixes hard data with emotional feedback, transforming data into knowledge, and time transforming knowledge into wisdom.
Access to knowledge is giving choices and providing tools. Learning is a tool to craft meaningful areas of your life.
There has always been a generation gap. But information is to blame for it to widen exponentially faster.
It isn’t that parents and children want different things. It’s that our generations lose common language and communication channels - they lose touch with each other.
We don’t talk to each other, but we ask for understanding.
Eastern cultures ignore the young ones. Western cultures exclude the sages.
Seniors have spent their lives building the best possible lives for their children. Children live their lives demanding what is best for them.
Both are wrong towards each other, both are right individually.
Conflict and compromise, learning over preaching, enriching over rebuilding - these are the concepts we will be dabbling with in the next 10 years.
“Language is the currency of the mind. To think conceptually, you manipulate words. With the right choice of words, you can influence the thinking process itself.” - Al Ries and Jack Trout in “Positioning: The Battle for your Mind”.
The world is complex. Why simplify it?
Simplicity generalizes concepts.
Simplicity lacks nuances, angles, and diversity.
Simplicity excludes.
Clarity lies in accuracy, hiding behind the intention and various data points.
In the world of data, interpretation is part of comprehension. Content changes based on the context. The words we choose, their shapes, and their sounds can change the concept.
Where truth is subjective, language shapes the truth.
Language isn’t just English, Spanish, or Korean but the principal method of communication.
It’s gestures, cultural codes, values, beliefs, writing, feelings, sentiments, emojis, silence, symbology, behaviors, assumptions, interpretations, biases - anything that we use to communicate.
Content economy is speculatively the outcome of thousands of voices being given a space to talk.
From media representing its audience to the audience manifesting itself, to ownership. Language is its interface.
In many cases, like with manifestos for social and artistic movements, change starts with articulation, with the language.
“I go from one technology conference to another. I can tell you the word relationship is never mentioned. There are moonshots about everything: environment, education, health, transportation - you name it. Nobody ever is looking at the moonshot of relationships. And yet, all these technologies are profoundly affecting how we relate to each other, how we relate to ourselves,” - Esther Perel on Artificial Intimacy for the podcast “Your Undivided Attention”.
We connect, but we don’t build relationships.
Yet our alternate goal as humans is to build relationships: between people, between reason and consequence, between resources and goals, between insights and learnings. We achieve that by making decisions based on objective data and subjective emotions.
Technology improves, optimizes, and saves time, but as of now excludes relationships in its design.
We do user research, behavioral studies, and engage in empathy to develop a human-centered design. We argue if the UI should mimic the real world. But to put human expertise at the center means to start the conversation about relationships within the technological world.
Before enhancement there is understanding.
Science and technology deepen our understanding. Building relationships is the why behind the improvement.
We are imperfect. We are messy. We are human.
It’s in our human nature to show that and use that to build relationships: relationships with ourselves and relationships with others.
“While we have a tendency to define ourselves on our likeliness to others, there is a countervailing impulse to understand our humanity through the process of differentiation,” - Meghan O'Gieblyn in her book “God, Human, Animal, Machine”.
We are different from the animals because we reason.
Because we utilize speech.
Because we develop tools for enhancement.
We put so much effort into redefining humanity and the laws of nature, all to come back where we came from: Nature.
At the core of any scientific discovery, any technological advancement is a deep dive into the natural order. Nature is the source of fascination and the source of scientific answers from Da Vinci to Biotech.
It’s in researching how things work as Da Vinci did through sketching.
It’s being inspired like Art Nouveau creators in their response to Industrial Revolution.
It’s comprehending the universe and consciousness like hippies and physicists.
It’s to explore the biological process for industrial purposes - Biotech.
We are no different monkeys. We just got cooler tools to understand better who we are as a part of the bigger system of Nature.
From habitating, we are learning to cohabitate.
From superior to integral.
From advancement to enrichment.
From redefining to understanding.
From rapid to sustainable.
From curiosity to inspiration, to understanding, to integration, to synergy.
What does it mean to be humans with technology as part of the World of Nature?
“The State of UX in 2023” by the UX Collective, 2023
”Positioning: The Battle for your Mind” by Al Ries and Jack Trout, 2001
Esther Perel on Artificial Intimacy for the podcast “Your Undivided Attention”, 2023
“God, Human, Animal, Machine” by Meghan O’Gieblyn, 2023
