# Ksenia Mik

> Ksenia is an independent growth designer, helping startups in tech and science uncover leverage points and design product experiences that unlock activation, retention, and product adoption. Think of her as a thought partner. She operates at the intersection of growth, design, and complex systems — shaped by experience in lab informatics, AI, EdTech, and biotech. She is drawn to frontier technologies — operating systems, interfaces, fintech, Web3, blockchain, and quantum computing — domains where experiences must translate technical depth into usable systems.

## About Ksenia
- [Services info](https://www.kseniamik.com/): Learn about Ksenia's expertise, point of view on growth, services, selected clients and testimonials, contributions, and how to connect with her.
- [About](https://www.kseniamik.com/about): Get a more personal view on who Ksenia is, her philosophy, and her journey as a professional.
- [Email me](mailto:hey@kseniamik.com): Email Ksenia directly.

## Blog

- [Blog](https://www.kseniamik.com/blog): Blog providing advice, resources, and thoughts focusing on human-centered technology and products and strategies to bring those to the market.
- [UX/UI Design](https://www.kseniamik.com/topic/product-ux-ui-design): Section of the blog covering product design, UX/UI, and optimization.
- [Startup resources](https://www.kseniamik.com/topic/startup-resources): Section of the blog giving actionable advice and resource curation to help startups scale.
- [SaaS](https://www.kseniamik.com/topic/saas): Posts dedicated to SaaS and B2B startups.
- [Messaging & Positioning](https://www.kseniamik.com/topic/messaging-positioning): Articles focusing on optimizing brand communication, crafting messaging, and clarifying value proposition. This section is especially useful to those in biotech and life sciences industries.
- [Insights](https://www.kseniamik.com/topic/insights): Articles where Ksenia reflects on the state of technology and asks complex high-view questions on philosophy, values, and guiding principles.
- [Human-centered tech](https://www.kseniamik.com/topic/human-centered-tech): Section of the blog dedicated to human-centered technology: how to develop technologies that enhance people instead of taking advantage of their vulnerabilities.
- [Growth strategies](https://www.kseniamik.com/topic/growth-strategies): Actionable advice, best practices, and frameworks for startup growth, including articles on Product-Led Growth.
- [Conversion optimization](https://www.kseniamik.com/topic/conversion-optimization): Blog posts discussing tips, advice, and hacks to improve customer conversion.
- [Biotech & Life Sciences](https://www.kseniamik.com/topic/biotech-life-sciences): Blog entries addressing core challenges for biotech and life sciences startups: communicating science effectively, raising funding, and building traction.

## Articles
- [12 VC funds in Germany that invest in biotech](https://www.kseniamik.com/blog/12-vc-funds-in-germany-that-invest-in-biotech): A list of VCs in Germany that invest in biotech and life sciences startups.
- [Onboarding for apps: a case for Web-to-App flows](https://www.kseniamik.com/blog/onboarding-for-apps-a-case-for-web-to-app-flows): A review of Web-to-App flow covering what it is, benefits, industries that could benefit from it, and best practices. 
- [Time to value and biotech: to be or to take decades?](https://www.kseniamik.com/blog/time-to-value-and-biotech-to-be-or-to-take-decades): Application of the ‘Time to Value’ metric to biotech startups, offering strategies for alternative value streams and case studies from life sciences and drug discovery.
- [The vision is AI, the reality is loading.](https://www.kseniamik.com/blog/the-vision-is-ai-the-reality-is-loading): A thoughtful article exploring the state of AI adoption based on Ksenia's impressions of SXSW in London.

## Social Media

- [Substack](https://kseniamik.substack.com/): Essays and short stories on what it’s like to be human today: in all its complexity, with technology as a context.
- [X](https://x.com/heykseniamik): Ksenia's X account for updates, insights, and ideas.
- [LinkedIn](https://www.linkedin.com/in/kseniamik/): Ksenia's professional profile on LinkedIn, showcasing experience and network.