People-friendly tech and science.

Design to drive adoption. Strategy to fuel growth.

01 About me

Hi, I'm Ksenia - a Growth Designer.

I collaborate with growth-stage startups in tech and science to help them scale faster, drive market adoption, and attract the funding they deserve.

My approach focuses on the high-impact touchpoints — from messaging to conversion flows to product UX. Through strategic work, I strive to deliver results from day one.

Sounds good?

Let's talk

To invent is to create something new. To innovate is to introduce the new to the market.

02 What I do

Values-driven, metrics-informed solutions.

01 Bringing a fresh perspective

I bring an external lens to spot blind spots, challenge assumptions, and uncover frictions — so we can focus your efforts on what truly moves the needle.

02 Making complex intuitive

Together we make cutting-edge tech effortless to adopt and use — through clear UX, thoughtful flows, and accessible language.

03 Clarifying value proposition

We craft messaging that makes it obvious to users, investors, and partners why your product matters — and why they should care.

04 Optimizing for traction and retention

We refine flows, conversion points, and moments that shape decisions to improve adoption, user acquisition, and long-term engagement.

“Ksenia consistently provided exceptional work by deeply understanding our brand and the competitive market landscape. Her ability to grasp the nuances of our technology and audience was crucial in reaching our goals and shaping messaging.”

Célia Gasselin
Growth Team Lead, LabTwin

Case study

Read how LabTwin went from the first to the leading digital lab assistant.

Read case study

03 Design services

Tailored to your goals, focused on your growth.

Let's talk next steps

Strategy & Positioning

Value proposition crafting, market research & insight synthesis, competitive analysis, growth marketing, product-market fit support, design thinking

UX/UI

Onboarding and conversion flows, UX audits, UI design, Webflow, user journey mapping, Figma, rapid prototyping, information architecture

Optimization

Hypothesis, landing pages , website design, retention nudges, UX writing, conversion optimization, A/B testing, user testing, user acquisition, data-informed design decision

Messaging & Communication

Storytelling, messaging development, pitch & sales deck design, investor and sales communication support, content strategy

Design System & Identity

Visual identity design, brand guidelines, typography, color systems, iconography, imagery, communication design

“Ksenia approached the challenge with a strong mix of creativity and strategic thinking. She spent time brainstorming closely with the team, digging into user research, and brought a thoughtful, experience-driven perspective to the table. Beyond her design work, what impressed me was her genuine curiosity."

Armina Mkhitaryan
Head of Brand, Sololearn

04 Field notes

Thoughts on growth, design, and complexity.

I write from experience — observations, patterns, and lessons from the field. The reads aren’t always quick, but they’re honest, practical, and occasionally opinionated.

Explore articles