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Onboarding for apps: a case for Web-to-App flows
Conversion Optimization
Growth Strategies
Pricing & Monetization
Time to value and biotech: to be or to take decades?
Biotech & Life Sciences
Growth Strategies
The vision is AI, the reality is loading.
Insights
Human-Centered Tech
12 VC funds in Germany that invest in biotech
Biotech & Life Sciences
Startup Resources
Design Manifesto 2.0.2
Insights
A biotech brand teardown: Neumora
Biotech & Life Sciences
Messaging & Positioning
Messaging Strategies for Biotech and Life Sciences
Biotech & Life Sciences
Messaging & Positioning
How to Efficiently Launch a Brand and Design a Website in Biotech and Life Sciences
Biotech & Life Sciences
Messaging & Positioning
Growth Strategies
Your users aren’t your primary audience.
Biotech & Life Sciences
SaaS
Conversion Optimization
From the first to the leading product.
Biotech & Life Sciences
Messaging & Positioning
SaaS
How to build a landing page for a biotech startup without “cool” images?
Biotech & Life Sciences
UX/UI Design
Startup Resources
Conversion Optimization
Why USP isn’t enough to compete with big companies: a lesson from Picasso on differentiation strategy
Insights
Messaging & Positioning
How can startups turn skeptics into advocates for science?
Biotech & Life Sciences
Messaging & Positioning
Read this before ordering a logo from a designer
Startup Resources
One thing your startup misses no human being can live without
Startup Resources
Messaging & Positioning
Biotech product adoption strategy: how a brand helps product adoption
Biotech & Life Sciences
SaaS
Messaging & Positioning
3 statements to build a brand of a tech startup
Startup Resources
Substack
Notes from the soft underground
