designer: scaling products in tech & science
POV
Complex domains, made intuitive
impact
4.5/5 UX rating
94% organic MQL growth
Top-20 pharma customer base
problem archive
People using the product aren’t the ones buying it
it takes ages to explain what we do
the pilot worked, but no one uses it
people don’t trust the solution
website doesn’t bring leads
customers don’t know they have a problem yet
services
