Trained as an advertising art director, Ksenia learned early how ideas move people—and how often they don't.
Following her curiosity into technology, where products succeed or fail through use as much as persuasion, she now focuses on product design, behavior, and positioning to drive activation, retention, and adoption.
She believes in growth where values lead, metrics inform, and beauty is part of the function.
Reading now
short stories by Chekhov
proof of stake: the making of ethereum and the philosophy of blockchains by vitalik buterin
Women who run with the wolves by Clarissa Pinkola Estés, PhD
