A breakdown of the B2B SaaS audience in Biotech and Life Sciences.

To build a strong startup, one needs a unique selling proposition (USP) to develop the product and a point of view (POV) to build a brand.

Growth is a necessary agent of development. However, today we tend to confuse three detached ideas: change, growth and improvement.

How not to do a startup and not to sell your soul.

Take a closer look at brand DNA and how it instructs the business strategy, branding, and marketing efforts.