A list of active venture capital firms curated in July 2024.

Can a meticulously crafted brand be a game-changer for drug developers in the high-stakes world of IPOs?

Jargon, social proof, colors — each element can assist your startup in reaching and resonating with your audience. This article offers nuanced strategies to enhance your startup’s messaging.

Building a brand and marketing it is a process of refining your brand identity over time.

A breakdown of the B2B SaaS audience in Biotech and Life Sciences.

Learn how small but mighty updates to the visual brand identity can facilitate startup's evolution into the leading product on the market.

Contrary to prevalent marketing notions, the text impacts the effectiveness of a landing page more than images.

To build a strong startup, one needs a unique selling proposition (USP) to develop the product and a point of view (POV) to build a brand.

Growth is a necessary agent of development. However, today we tend to confuse three detached ideas: change, growth and improvement.

Learn from real-life examples the steps a startup can take to democratize science in branding and marketing.

Learn the criteria on developing a logo with your designer that will become a strategic asset for your startup in science and technology.

How not to do a startup and not to sell your soul.

Take a closer look at brand DNA and how it instructs the business strategy, branding, and marketing efforts.

Develop a compelling brand story, communicate the value proposition, and build trust with potential customers.

Read what lies in the foundation of any brand.