Psychology & Behavior

View all topics

Seven Wonders of the Data-Driven World

Aka Seven Social Trends That Won't Change in the Next 10 Years.
Read more →

How to build a landing page for a biotech startup without “cool” images?

Contrary to prevalent marketing notions, the text impacts the effectiveness of a landing page more than images.
Read more →

What’s wrong with a growth mindset?

Growth is a necessary agent of development. However, today we tend to confuse three detached ideas: change, growth and improvement.
Read more →

How can startups turn skeptics into advocates for science?

Learn from real-life examples the steps a startup can take to democratize science in branding and marketing.
Read more →

Biotech product adoption strategy: how a brand helps product adoption

Develop a compelling brand story, communicate the value proposition, and build trust with potential customers.
Read more →
Enjoying the read?
follow on medium

Want to collaborate? Send me an email.

Send an email